FISBA is reinforcing its market presence in the Asian region and is opening a sales office in the World Square Building in Shanghai, China. With its newly established office in the Chinese business metropolis, the Swiss-based company will be able to provide even more effective support to customers in China and Asia and react more flexibly to their needs.
FISBA has been active in the Chinese market in cooperation with distributors for more than 10 years. Opening the sales office is a further milestone for the company as part of its long-term development strategy. With the official inauguration of the sales office, expansion on the Chinese and Asian markets in the field of optical components and systems is being driven forward even further. According to the General Manager, Jiangiu Zuo, who heads the team in Shanghai, opening the branch office is a decisive step in continuing to expand FISBA's leading position in the field of optical components: "Opening the sales office in Shanghai demonstrates FISBA's commitment to responding even more effectively to its customer needs." Markus Hersche, CEO of FISBA adds: “We are well prepared for our planned expansion. It is our goal to intensify existing customer relationships with highly qualified sales staff and to actively work on new business areas such as life sciences.”